Spending Too Little or Too Much Money on Marketing
It is easy to underfund your marketing spend for your business, especially when social media sites like Facebook & Instagram promise that with less than $10 you can start advertising.
Yes, you can start advertising with a small sum of money, but your results will be lackluster, to say the least.
Overspending on marketing can be detrimental too. Often this happens when a business is trying to promote themselves to a large audience. With no specified target audience and a generic ad copy, your marketing budget can disappear pretty quickly. If you are spending lots of money and getting very low engagement rates, you might want to re-evaluate the campaign you’re running.