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Recent Marketing Articles For Law Firms

  • how to convert leads into customers

How to Convert Leads into Customers

So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]

  • marketing mistakes law firms make

Marketing Mistakes Law Firms Make

With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task.  Here at Soulpepper, we’re committed to helping law firms thrive. Through helping hundreds of law [...]

  • why paid ads fail

Why Your Paid Ads Fail

Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted?  They say that making mistakes is the best way to learn… but [...]

  • linkedin ads

LinkedIn Ads: All You Need to Know

If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]

  • instagram for law firms

How to Use Instagram for Your Law Firm

At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]

  • tips for facebook ads

Facebook Ads: 4 Tips for Creating the Best Ads

With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites.   That is… [...]

  • how to write a google ad

How to Write an Effective Ad for Google

First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]

  • keywords research | soulpepper legal marketing | digital marketing seo

Keywords that Convert to Paid Customers

Which of these searches do you think would have higher intent to convert to a lead?  If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver Family Law [...]

  • seo guise | law firm marketing | soulpepper digital marketing

The Ultimate Beginner’s Guide to Understanding SEO

This week’s blog post is a SEO Guide summarizing an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing [...]

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