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Recent Marketing Articles For Law Firms

How you can optimize your company’s website

  The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are more likely to [...]

  • digital marketing terms

15 Digital Marketing Terms You Need to Know

Whether you’re just getting into marketing or you want to freshen up your literacy for marketing terms, here are 15 of the most important terms you need to know in the digital marketing world.  [...]

  • how to convert leads into customers

How to Convert Leads into Customers

So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]

  • marketing mistakes law firms make

Marketing Mistakes Law Firms Make

With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task.  Here at Soulpepper, we’re committed to helping law firms thrive. Through helping hundreds of law [...]

  • why paid ads fail

Why Your Paid Ads Fail

Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted?  They say that making mistakes is the best way to learn… but [...]

  • linkedin ads

LinkedIn Ads: All You Need to Know

If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]

  • instagram for law firms

How to Use Instagram for Your Law Firm

At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]

  • tips for facebook ads

Facebook Ads: 4 Tips for Creating the Best Ads

With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites.   That is… [...]

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