Have you ever tried to shop for something online, but didn’t end up buying it. Then, next thing you know, you’re seeing ads for the exact same product you shopped for all over your social media? This is known as remarketing and it is done through tracking cookies in your browser. Advertisers use this tactic to remind site visitors of the product/service they were looking at and encourage them to return to the website to purchase/sign up etc.
7. Relevancy Score & Quality Score
On Facebook, it is called a relevancy score and on Google, it is called a quality score. Anytime you advertise on these platforms, they will be comparing your advertisement to similar ads and giving you a grade based on that comparison. A higher relevance or quality score means the more your ads will be shown over your competitors and the less it will cost you to advertise.
8. Call to Action (CTA)
A call to action is trying to prompt the customer to immediately perform an action on your ad or website, whether that be to click, purchase, or opt-in their email. Call to actions can be found on advertisements, email campaigns or on a website.